Cause for Pause:Take Time to Evaluate Your Branch Image and Brand

2019-09-09T18:48:11+00:00

Quick. Name every piece of furniture in your living room. Think hard. The easy ones come fast—sofa, end table, even light. Not quite as dominant as furniture but a big part of the picture as well are accent pieces and accessories: books on the end table, the art on the wall, the color of the frames, etc. They are hard to recall. It’s a phenomenon that happens to us all. A room becomes so familiar that, in a sense, we stop seeing it for what it is. Now, apply the same test to your branches and operations centers. Tired paint? [...]