In today’s banking environment, customers want to use channels, based on their need and time available and desire to switch from one to another seamlessly. An “omni channel” approach brings a seamless transition to banking. This means, for example, that a customer can start a loan application online, continue it over the phone and conclude it at the bank branch – without having to explain multiple times what he is trying to accomplish.
Merging traditional and digital channels into one stream of communication not only increases convenience but is also critical for unified messaging. And most importantly, customers love it.
It is maximizing space, connecting customers, introducing technology, and bringing them together in one cohesive plan.